4 Tips to make your eCommerce Website a Winner

4 Tips to make your eCommerce Website a Winner

There are a number of eCommerce websites in the market, which are highly successful. The success of such websites can be attributed to some novel methods, which helps them increase the potential customer base and conversion ratio. Let us take a look at four unique tips the use of which can make your eCommerce website a clear winner like other successful websites.

Persuade them subtly to buy your product

A lot of eCommerce websites indirectly persuade their users to make a purchase by convincing them that they have a need for the products being sold on these sites. They do this with the help of various videos, which are related to the products sold on the site.

Suppose your site is about household gadgets like vacuum cleaners. So, what you can do is upload a video tutorial related to the gadget such as a ‘How to’ video, which shows users how they can assemble the vacuum cleaner and use it in different corners of their house. Or if your site is about kitchen appliances, you can upload videos of easy-to-make recipes, which can be made by using these appliances. In this way, the users will be able to relate to your products and feel the need to buy them from your site.

Give them a detailed product description

Always give a detailed description about the products on your website. Suppose you have an eCommerce website, which sells books. In this case, you can give a detailed description of the books.

For instance, you can mention whether a particular book is hardbound/paperback, the edition of the book, a brief introduction about the book, the number of copies sold till date and ratings. I would like to give you another example here (although it is not from an eCommerce website); I recently visited this website of a renowned car company. It had an option wherein I could take a virtual tour of the car’s interior. Each part of the interior of the car was well-labeled with a description in text box, which gave me a fair idea about it.

You can think of doing something similar in your site as well; this will help your customers take an informed decision in favor of your website.

Get rid of clutter on your web pages

You must have heard the adage ‘too many cooks spoil the broth’; similarly, too many options on your site confuse online shoppers. Don’t go overboard and give your users a hundred options (thinking that this will impress them), when you can do with only four or five options. Instead, make it a point to use a clutter-free, clean layout on your web pages and give your users limited but well-researched options, taking into account their needs. This will help them take a decision quickly without getting confused.

Personalize their shopping experience

Give your customers a personalized shopping experience, when they visit your site. For e.g. I know of a leading sports shoe brand, which gives its users the option to walk-in to their stores and order custom-made shoes. All that the users have to do is choose each and every part that makes up the whole shoe be it- the sole, laces, pattern or the color of the shoe, and place their order.

You can follow this approach on your website i.e. let your customers decide what they want. For instance, if your website sells furniture, give them an option to assemble their own furniture. Or if the site is about wallpapers, give them a virtual room, and let them apply various wallpapers on the walls, to help them decide, which ones they want for their homes. This method helps engage the users and makes your website popular amongst them.

Summing it up

These are four tips, using which you can make your website different from numerous run-of-the-mill eCommerce website and emerge as a clear winner on the market.…

Pin it to Win It: Use Pinterest to Promote Your Work & Get Inspired

Pin it to Win It: Use Pinterest to Promote Your Work & Get Inspired

Building a website and marketing an online small business is a team-effort, from acquiring the best Web hosting services and operational software to marketing its content and designing an attractive site. Once a business has decided on a premium Web hosting provider, such as HostGator, and before they integrate software like an address validator from QAS for business efficiency, a business needs an attractive site that looks good really good. That’s where you, the creatively talented Web design professional, enters the picture. Businesses depend on you to create a visually appealing website that will draw in visitors and provide a memorable user experience, which means you need to be spot-on with your craft. As a freelancer, you’re probably staying competitive and up-to-date on the evolving trends by networking, connecting and maximizing available tools.

Is Pinterest in your repertoire of tools?

Pinteresting

Before you dismiss Pinterest as a women’s website for pinning DIY crafts and fashionable outfits, keep in mind Pinterest has had 2,702.2 percent increase of unique visitors total since May 2011, according to the digital advertising agency Modea’s “Very Pinteresting” infographic. “Pinning” is significantly growing as a way to bookmark, share and promote all types of content, including innovative design inspiration and a marketable work sample portfolio that will help you land that next gig.

Stay relevant and visible on the Web using Pinterest for the following reasons:

Promote Web Design Portfolio

The more you promote your best work on social-sharing digital spaces the better. Pinterest has grown as a creative social and marketing space for major brands and small businesses that innovatively pin service and product-related images. If you already maintain a presence on creative social networking sites, such as Dribble and LoveDsn, then expand your outreach by pinning premium work to Pinterest boards. An image of your work has the potential to be re-pinned, go “viral” and direct traffic back to your personal website or blog.

Stay Motivated Get Inspired

Much is to be discovered on Pinterest, even for design-savvy professionals who are always on the lookout for new perspectives and fresh ideas. To collect images that motivate you professionally or creatively speak to you, create boards in a variety of categories. Search for inspirational pins by using the Pinterest search bar for the following types of boards recommended by DesignFloat.com:

  • HTML5, CSS3 and jQuery boards
  • WordPress
  • Web Design Infographics
  • Web Layouts
  • User Interface
  • Vector graphics, illustrations and templates

While re-pinning images and graphics, include SEO-friendly words in your pin description (and board title) for optimization. Pinners will be able to search and find your design-related boards, including your portfolio board!

Connect With Other Creatives

Pinterest is a virtual, image-focused Pandora’s box full of ideas, visions and talent to explore and discover. As you expand and brand your Pinterest page, you’ll connect with other pinners in your industry who share your interests and goals. You can start to follow boards and pinners of other designers, which will build and grow your Web and social networking presence. Upload original pins from your personal blog or professional website. People who click on your pin to re-share can learn about your blog. Also, by making your website “pinnable,” site visitors can pin your images, which further promotes your work.

Building a website and marketing an online small business is a team-effort, from acquiring the best Web hosting services and operational software to marketing its content and designing an attractive site. Once a business has decided on a premium Web hosting provider, such as HostGator, and before they integrate software like an address validator from QAS for business efficiency, a business needs an attractive site that looks good really good. That’s where you, the creatively talented Web design professional, enters the picture. Businesses depend on you to create a visually appealing website that will draw in visitors and provide a memorable user experience, which means you need to be spot-on with your craft. As a freelancer, you’re probably staying competitive and up-to-date on the evolving trends by networking, connecting and maximizing available tools.

Is Pinterest in your repertoire of tools?

Pinteresting

Before you dismiss Pinterest as a women’s website for pinning DIY crafts and fashionable outfits, keep in mind Pinterest has had 2,702.2 percent increase of unique visitors total since May 2011, according to the digital advertising agency Modea’s “Very Pinteresting” infographic. “Pinning” is significantly growing as a way to bookmark, share and promote all types of content, including innovative design inspiration and a marketable work sample portfolio that will help you land that next gig.

Stay relevant and visible on the Web using Pinterest for the following reasons:

Promote Web Design Portfolio

The more you promote your best work on social-sharing digital spaces the better. Pinterest has grown as a creative social and marketing space for major brands and small businesses that innovatively pin service and product-related images. If you already maintain a presence on creative social networking sites, such as Dribble and LoveDsn, then expand your outreach by pinning premium work to Pinterest boards. An image of your work has the potential to be re-pinned, go “viral” and direct traffic back to your personal website or blog.

Stay Motivated Get Inspired

Much is to be discovered on Pinterest, even for design-savvy professionals who are always on the lookout for new perspectives and fresh ideas. To collect images that motivate you professionally or creatively speak to you, create boards in a variety of categories. Search for inspirational pins by using the Pinterest search bar for the following types of boards recommended by DesignFloat.com:

  • HTML5, CSS3 and jQuery boards
  • WordPress
  • Web Design Infographics
  • Web Layouts
  • User Interface
  • Vector graphics, illustrations and templates

While re-pinning images and graphics, include SEO-friendly words in your pin description (and board title) for optimization. Pinners will be able to search and find your design-related boards, including your portfolio board!

Connect With Other Creatives

Pinterest is a virtual, image-focused Pandora’s box full of ideas, visions and talent to explore and discover. As you expand and brand your Pinterest page, you’ll connect with other pinners in your industry who share your interests and goals. You can start to follow boards and pinners of other designers, which will build and grow your Web and social networking presence. Upload original pins from your personal blog or professional website. People who click on your pin to re-share can learn about your blog. Also, by making your website “pinnable,” site visitors can pin your images, which further promotes your work.…

4 Reasons to Consider Mobile in Your E-Commerce Strategy

4 Reasons to Consider Mobile in Your E-Commerce Strategy

E-commerce is expanding. If in the past several years, it was exclusive to users accessing the Internet through PCs, these days, mobile users are also getting into the fray. That is because modern smartphones have advanced capabilities to log online. Now, Internet browsing can be performed using mobile phones.

It is not surprising that mobile e-commerce is getting bigger. More consumers use mobile phones to connect to the Internet. Thus, most e-commerce sites now redesign and establish versions of their sites that are specifically useful for mobile browsing. Mobile transactions are also getting more common. Here are logical reasons for you to adopt strategies for mobile e-commerce.

1.There is rising demand.

Smartphone adoption is rising anywhere in the world. For instance, in the US alone, ownership of smartphones that can facilitate Internet browsing now stands at 46% of the mobile market. Thus, the market for e-commerce consumers via mobile platforms is ever expanding. There is a logical increase in demand for mobile e-commerce.

2.Mobile shopping is gaining popularity.

Numerous consumers are adopting mobile shopping for buying digital and physical goods. The rapid adoption rate is encouraging more retailers to establish their own mobile presence. Thus, mobile e-commerce has become an opportunity and a necessity for merchants. Mobile shopping is popular because it facilitates checking out and buying items using mobile devices.

3.Mobile apps are getting more useful.

Mobile apps are considered the best friends of modern mobile users. Those are features that further draw more shoppers into mobile e-commerce. The apps are more preferred because those facilitate better and more seamless way to find products and services on mobile. The features and functions are specific and are especially designed to make finding and buying items a breeze.

4.Mobile shopping can be performed while on the go.

People who are always on the go take advantage of the capability of modern smartphones and mobile devices to connect to the Internet. The users can now go online wherever they go, anytime of the day. There is no need to bring a laptop or to find a desktop PC just to browse shopping sites. By using mobile Internet, shopping is made easier, faster, more convenient, and safer.

In 2010, PayPal, the most popular online money transferring and transacting site, revealed that mobile payments during the Black Friday event for that year jumped 650% from the figure in 2008. The high volume of mobile payments was retained in 2011 and 2012. This is a clear indication that there are more consumers today who prefer mobile shopping. E-commerce players should take note of this and seize the opportunity to reach out to more prospective customers.…

Optimising eCommerce Strategies: The Holistic Approach and Frameworks

Optimising eCommerce Strategies: The Holistic Approach and Frameworks

The truly revolutionary impact of the Internet revolution can be seen through eCommerce development. This explosive emergence of the internet business as a major worldwide distribution channel of good and services is something which probably no one had foreseen it a few years ago. The eCommerce has profoundly changed the market and industry, economics, consumer segmentation, consumer behaviour and their values and product and services and their flow. However, the impact may be even greater in our societies and above all the manner we see the world and ourselves in it.

As eCommerce is a growing market, thus every aspect of it should be optimized to provide excellent service to the consumers. As the chances of expanding your business remains higher through eCommerce development, however, the most important question is “HOW” to implement the successful approaches and the right framework for a successful online venture.

Well, through extensive studies and researches, I have found some of the best strategies and solutions to help you grow as a successful Etailers.

The four major approaches for eCommerce development:

DEVELOP A MULTI CHANNEL RETAIL STRATEGY:

Customer Centricity:

Allow your customer to shop what they want especially through the three important channel- web, store and mobile and measure the offline sale.

Choice and consistency:

The long-tail product strategy is important for a multi – channel retailer.

It is key to use customer insight for better synchronized marketing and optimizing the products and services.

DEVELOP A FULL DIGITAL STRATEGY:

It is important to analyse the market to understand the market size, market attractiveness and target customer. The awareness of the technological trend and your key consumer is critical to support your own choice. However, if you opt for social media strategy, you need to ensure that it is actively managed and well supported.

Experts are predicting that mobile commerce is likely the one area which is gaining in popularity. It is vital to include devices as a touch point approach to ensure web and mobile is catered for.

Decide your investment plan with regard to the digital aspect.  There is a need for high capital when purchasing hardware, building the back-end, the front-end and back-office, building the securities and building the redundancy while you have the option of running your digital presence in the virtual cloud. Besides, you should understand the risks associated with such high investments such as

             What service levels are promised? What redundancies are guaranteed? And what recourse do  you have?

         Understand how well is your critical data secured? Whether it is in line with the governance charter and data security of your board?

          What are the cost structures? Is it a commission per sale or a cost per transaction?

It is key that your business goes digital with the system which will enable the business’s multi-channel strategy through managing the customer data integration.

DEVELOP A FULFILLMENT STRATEGY:

One of the key factors is the integration of the online channel with the other channels in the supply chain. However, many businesses are shifting from stand-alone fulfilment to matrix fulfilment strategy. These involve:

Pick and pack in store.

Pick and pack in DC, ship to customer.

Pick and pack in DC, ship to store.

Pick and pack at supplier, ship to customer.

Pick and pack at the supplier, ship to store.

The key to ensure secured margins and retail selling price is to build the correct distribution channel which will offer an understanding of the costs and complexity in the various channels involved in the business.

DEVELOP AN ECOMMERCE CORE COMPETENCE:

Core competence is required to drive the following:

Traffic or customer marketing that includes:

Community development

Search engine optimization

Shopping site expansion

E-mail expansion

Affiliate marketing

Site relevance that includes:

Shopping cart improvement

Cross/up selling

Site relevancy and re-targeting

Product discovery

Conversion that includes:

Product content improvement

Product review improvement

Navigational improvement

Re-launch user review program

Social media that includes:

Integration of Facebook, Twitter and WI Ki

The integration of UGC.

As you now have the best approaches with you, have you ever thought about the solution of any problem that might occur in the due course of time? Well, if you have not, then I have the top four popular eCommerce solutions for any problem that arise.

OpenCart:

This is an important online shopping solution for your eCommerce website that allows trouble-free shopping to the shoppers. It integrates better functionality than any other shopping cart system. Some of its improved features involve Payment Gateways, Multi-Language, search Engine Optimization, 8+ Shipping methods, Unlimited Manufacturers and many more to add. In addition, OpenCart allow customers to write suggestions and reviews for any product or services.

PrestaShop:

This framework has excellent featured back-office application that allows crucial business operations such as orders, shipping, inventory and customers in real-time. PrestaShop with its latest security technology allow payment directly to your commercial bank account. You can get unlimited amazing themes including responsive themes to set up an online product store.

VirtueMart:

VirtueMart is an excellent plugin for Joomla. It enables you to add unlimited number of products and categories to your online venture. This online plugin distributes the sale of downloadable products when the shopping cart feature is off. VirtueMart plugin is best for supporting different prices for a single product.

OsCommerce:

Packed with amazing features, osCommerce delivers the exact needs of every business by providing complete store solutions to the online business. The greatest feature of this plugin is that it is loaded with innumerable Add-ons which can be customized according to the client’s requirements.

If you fail to connect with your customer, someone else will do the needful. Thus, explore these approaches and the frameworks as much as possible to help your online venture grow efficiently.…